F A M I L Y F R I E N D L Y F A R M S
brand re-design / brand growth
Family Friendly Farms hired Straight Creative to re-design their website, update their logo, streamline memberships/exclusive products, and improve SEO. This project took three months.
THE PROBLEM
When Family Friendly Farm’s website was originally launched back in 2015 there were very few businesses that could rival their online offerings when it came to pasture-raised meats. After 2020 and the explosion of family farms and massive moves to sell online, that was no longer the case. In order to keep up with the competition, they needed to upgrade the website to a more modern look with additional information to set them apart once more.
THE SOLUTION
The main issue was the homepage. After some deliberation we opted to keep it as familiar as possible while modernizing the copy with icons and photos. A website is all about hierarchy; FFF knew that in order to stand out they needed to highlight the strengths that customers valued both in the past and presently. The next step was to update the logo. While this wasn’t a complete redesign, the typography and layouts were refined. Lastly, we developed their Healthy Meat Buyer’s Club, exclusive products, and search engine optimization.
COLOR PALETTE
The color palette to a brand identity is one of the building blocks to the brand as it will be utilized everywhere. Color has important psychological implications and so choosing the right colors for a brand is incredibly important; selecting colors both relevant to the brand and that incite the right psychological response becomes a balancing act.
CREAM #F4F2EA
Meaning: Family
MAROON #8F2B1E
Meaning: Confidence
DENIM #2C3E75
Meaning: Reliability
LOGO VARIATIONS
Logo variations are used depending on space restrictions. Good practice is to use the primary logo whenever possible. However, logo variations such as the Submark are created with Social Media profile dimensions in mind while the Mark or Icon are great for small restricted sizes such as the website favicon.
Primary Logo
Secondary Logo
WEBSITE
A study done by Stanford found that 75% of people base the credibility of your business on how your website looks. What this means is that — even if you offer a better service! — if your competition has the better website than they are more likely to get the business. CLICK TO VIEW FULL WEB PAGE.
GRAPHICS
These graphics were custom made for each pasture-raised meat product.
SEO SERVICES for FFF
Search Engine Optimization is the practice of improving a website's ranking and visibility in search engine results pages (like Google). This can be achieved by optimizing the website's content, structure, and technical performance. For small businesses, SEO can be a powerful tool to attract more organic traffic to their website, which can lead to more leads, sales, and revenue. By optimizing their website for relevant keywords and creating high-quality content, small businesses can increase their visibility to potential customers who are actively searching for their products or services online. SEO can also be cost-effective compared to other forms of digital marketing and can deliver long-term results with lower upfront costs.
Keyword research: Conduct keyword research to identify the most relevant and high-traffic keywords for your business.
On-page optimization: Optimize website's title tags, meta descriptions, headings, and content for target keywords.
Mobile optimization: Ensure that the website is mobile-friendly and responsive, as mobile usage is increasing rapidly.
Site speed: Optimize website's speed to improve user experience and search engine rankings.
Content quality: Create high-quality, original, and relevant content (through outlets like blog posts) that meets the search intent of your target audience.
Local SEO: Optimize website for local search by adding location-based keywords, creating Google My Business listing, and building local citations.
Analytics: Monitor the website's traffic, user behavior, and conversion rates using web analytics tools like Google Analytics.