N E V A D A C O U N T Y B U S I N E S S S P O T L I G H T
website re-design, copywriting

Nevada County Business Spotlight hired Straight Creative to re-design their DIY website, write the copy, and manage basic SEO. This project took two weeks.

THE PROBLEM

Kellen Lake is a native of Grass Valley in Nevada County, CA. As an outdoor enthusiast, his entire life revolves around appreciating the world around him. Nevada County Business Spotlight is the culmination of his love for the world, the small town in it, and especially for the beauty of his own home town. After publishing his first few initial interviews and DIYing his own website using Wordpress, he realized that not only was he way over his head but he had no extra time to figure out the complexities of web design.

THE SOLUTION

Kellen’s situation isn’t an uncommon one for small businesses. A lot of the time, budget for professional design and marketing are laid wayside for things like product inventory or other expenses. What many businesses don’t realize is how much time and money they’re actually saving by not DIYing their own brand, website, and collateral design. Luckily, Kellen was able to realize this sooner rather than later as he spent hours YouTubing how to use Wordpress in his free time with only a badly-designed website to show for it. Together, we decided to migrate his website to Squarespace for ease of use, tighten up his copywriting for an impactful message, and add a transcript to his interviews for those who prefer reading instead of watching.

BRAND BASICS

These brand basics were put together based on the Real Estate company that Kellen works for.

Nevada County Business Spotlight favicon designed by Straight Creative.
Berkshire Hathaway Homeservices circular logo.
Nevada County Business Spotlight tagline: Striking Gold in the Local World.

WEBSITE

A study done by Stanford found that 75% of people base the credibility of your business on how your website looks. What this means is that — even if you offer a better service! — if your competition has the better website than they are more likely to get the business. CLICK TO VIEW FULL WEB PAGE.

CUSTOM HOMEPAGE ART

Using a photo of downtown Grass Valley, CA, we adjusted it in illustrator to give it an illustrated look.